Building a Doctor-First Company in the Digital Era
Building a Doctor-First Company in the Digital Era The Evolving Role of Doctors in Pharma Strategy The pharmaceutical industry has undergone a significant shift in the past decade. With digital health platforms, AI-driven analytics, and the rise of direct-to-consumer (D2C) marketing, it might appear that the role of the prescribing doctor is diminishing. However, for companies built on scientific credibility and long-term trust , doctors remain central to their growth model. Zuventus Healthcare Ltd . offers a timely example of what it means to be a doctor-first organisation , even in an era increasingly driven by digital channels and consumer engagement. Why Doctor-First Still Matters While digital tools are important, the core driver of pharmaceutical success in India — particularly for chronic and specialty therapies — is the prescriber-patient relationship . Doctors act as gatekeepers of trust, advisors on treatment options, and advocates for adher...